The last time we heard from Hi5 president Alex St. John, he was declaring war on Facebook gaming and publicly badmouthing Zynga's spammy Facebook marketing at March's Game Developer's Conference. So it's not that surprising, then, that a recent Financial Times interview with St. John features some less than optimistic predictions for the future of both companies' social gaming businesses.
"Facebook stumbled onto a really exciting new gaming phenomenon and they're going to walk away from it or accidentally screw it up," St. John predicted. Because Facebook isn't focused exclusively on games, St. John argues, they will run into the same problems that popular generalized casual gaming portals encountered in the recent past. "WildTangent, Real Networks and Big Fish [specialised casual gaming services] are immensely grateful that Yahoo screwed up gaming and gave us their audiences. Facebook will do the exact same thing," he said.
In the interview, St. John was also pessimistic about the shallow games that dominate social gaming currently, predicting "the death of the games that are viral but have no other substance, which is kind of the first-generation Mafia Wars and Farmville-type games." Luckily, St. John says Hi5 and its recently-acquired Big Six platform will be around to save the market from itself. "The Zynga and Facebook guys are just scratching the most naive edge of online commerce models," he said. "The commerce platform that I built at WildTangent and that Big Six has built are decades ahead in sophistication and capability. It's rolling out now and we're going to show the social media industry what it means to really make money from these games."
Hiển thị các bài đăng có nhãn Facebook. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Facebook. Hiển thị tất cả bài đăng
Thứ Bảy, 11 tháng 2, 2012
Thứ Năm, 9 tháng 2, 2012
Zynga pulls Farmville from MSN Games
Well that didn't last long. Only six months after Zynga brought its hit farming simulation Farmville to MSN Games, the company has apparently decided to pull the game from Microsoft's portal.
As Inside Social Games notes, it seems like an odd move for Zynga, which has lately been trying to decrease its dependence on mega-network Facebook. Then again, it's not the first time Zynga has decided to pull its games from a social network -- see the company's canceled relationship with relatively minor network Tagged.
While having access to MSN's millions of users surely didn't hurt Farmville, Zynga likely decided their resources were better spent focusing on other markets, such as Japanese mobile phone networks, for instance. As we saw with Zynga's canceled Facebook game Street Racing, sometimes the opportunity cost of the status quo outweighs the benefit of leaving things as they are.
We've reached out to Zynga for a comment on the move and will let you know if and when we hear back.
As Inside Social Games notes, it seems like an odd move for Zynga, which has lately been trying to decrease its dependence on mega-network Facebook. Then again, it's not the first time Zynga has decided to pull its games from a social network -- see the company's canceled relationship with relatively minor network Tagged.
While having access to MSN's millions of users surely didn't hurt Farmville, Zynga likely decided their resources were better spent focusing on other markets, such as Japanese mobile phone networks, for instance. As we saw with Zynga's canceled Facebook game Street Racing, sometimes the opportunity cost of the status quo outweighs the benefit of leaving things as they are.
We've reached out to Zynga for a comment on the move and will let you know if and when we hear back.
Thứ Năm, 2 tháng 2, 2012
Megamind meets FarmVille, Top 25 Facebook games for November [PM Linkage]
FarmVille's 24-hour Megamind movie promo kicks off Thursday [Games.com]
Top 25 Facebook Games for November 2010 [Inside Social Games]
BringIt raises $1.5M, helps RockYou generate revenue by putting a game inside a game [Venture Beat]
Facebook Makes Signing Into Mobile Apps Incredibly Easy [Mashable]
Redken Video Game Beckons Girls to Hair Salons [NY Times]
The Business Of Magic: How the Disney marketing machine generates billions [Newsweek]
Top 25 Facebook Games for November 2010 [Inside Social Games]
BringIt raises $1.5M, helps RockYou generate revenue by putting a game inside a game [Venture Beat]
Facebook Makes Signing Into Mobile Apps Incredibly Easy [Mashable]
Redken Video Game Beckons Girls to Hair Salons [NY Times]
The Business Of Magic: How the Disney marketing machine generates billions [Newsweek]
Thứ Tư, 1 tháng 2, 2012
Flickr creator to 'Glitch' Facebook with new social game in 2011
Stewart Butterfield actually started in the games business with Ludicorp before Flickr became his claim to fame earlier this decade. Now, Butterfield returns to gaming at probably the most opportune time on one of the most opportune platforms. Butterfield's first social game with his studio, Tiny Speck Inc., is titled "Glitch" and is set to launch on Facebook in 2011. Obviously a major departure from what made him famous and very rich, we hope, the game takes place within the imagination of 11 giants. It's already weird, we know.
According to the game's first trailer, players will become figments of these giants' imaginations, working to make their ideas bigger and better. The game seems like it will play a lot like Maple Story with side scrolling controls and similar interaction. Other things that we could deduce from the trailer? How about learning new skills, studies, making fruit juice and blue, humanoid goat creatures?
For some reason, angry crows called The Rook have attacked the 11 giants' minds to steal their imaginations. It's apparently up to you, blue goat man, to thwart their plans with juice. That last part is a complete guess, but who wouldn't like to see that happen?
I don't know about you, but that's more than enough for me to at least give it shot. Take a look at the trailer above and you'll see how Butterfield is making extremely entertaining use of his philosophy degree. According to News.com, Glitch will be made available on PC and mobile devices as well as Facebook in order to maximize its presence. Expect Glitch to release in March or April of 2011.
According to the game's first trailer, players will become figments of these giants' imaginations, working to make their ideas bigger and better. The game seems like it will play a lot like Maple Story with side scrolling controls and similar interaction. Other things that we could deduce from the trailer? How about learning new skills, studies, making fruit juice and blue, humanoid goat creatures?
For some reason, angry crows called The Rook have attacked the 11 giants' minds to steal their imaginations. It's apparently up to you, blue goat man, to thwart their plans with juice. That last part is a complete guess, but who wouldn't like to see that happen?
I don't know about you, but that's more than enough for me to at least give it shot. Take a look at the trailer above and you'll see how Butterfield is making extremely entertaining use of his philosophy degree. According to News.com, Glitch will be made available on PC and mobile devices as well as Facebook in order to maximize its presence. Expect Glitch to release in March or April of 2011.
Thứ Sáu, 16 tháng 12, 2011
New study finds Facebook games might do the economy good
The Facebook Economy
The success of Facebook gaming goes beyond Facebook. Based on an economic impact study released today (courtesy of the University of Maryland), Facebook games, applications, and social plugins (e.g. "Like" buttons, fan pages, Facebook Connect, etc.) are responsible for adding somewhere from 182,744 to 235,644 full-time jobs, and $12.19 billion to $15.71 billion into the US economy.
Seeing that the Facebook platform has only been around since May 2007, the growth has been tremendous. The study cites Zynga as an example as the most successful venture on the Facebook platform, primarily thanks to hits like FarmVille, Mafia Wars, and Words With Friends. Zynga itself has 2,000 employees with the company valued at $15 to $20 billion. Whereas, Playfish was bought by EA for $300 million, and Playdom was bought by Disney for $763.2 million.
The study, created by professors of the Center for Digital Innovation, Technology, and Strategy at the Robert H. Smith School of Business, moves on from counting the numbers of direct employment to uncovering jobs indirectly created by Facebook apps. It then estimates the economic value of all those jobs, which means analyzing salaries and benefits. Still skeptical? They're calling it the "Facebook App Economy" and you can read all about it here.
[Image Credit: Visual Economics]
[Via SFGate]
Do you still think that Facebook games are a waste of money? Do you know anyone who's been able to make a living thanks to Facebook games?
The success of Facebook gaming goes beyond Facebook. Based on an economic impact study released today (courtesy of the University of Maryland), Facebook games, applications, and social plugins (e.g. "Like" buttons, fan pages, Facebook Connect, etc.) are responsible for adding somewhere from 182,744 to 235,644 full-time jobs, and $12.19 billion to $15.71 billion into the US economy.
Seeing that the Facebook platform has only been around since May 2007, the growth has been tremendous. The study cites Zynga as an example as the most successful venture on the Facebook platform, primarily thanks to hits like FarmVille, Mafia Wars, and Words With Friends. Zynga itself has 2,000 employees with the company valued at $15 to $20 billion. Whereas, Playfish was bought by EA for $300 million, and Playdom was bought by Disney for $763.2 million.
The study, created by professors of the Center for Digital Innovation, Technology, and Strategy at the Robert H. Smith School of Business, moves on from counting the numbers of direct employment to uncovering jobs indirectly created by Facebook apps. It then estimates the economic value of all those jobs, which means analyzing salaries and benefits. Still skeptical? They're calling it the "Facebook App Economy" and you can read all about it here.
[Image Credit: Visual Economics]
[Via SFGate]
Do you still think that Facebook games are a waste of money? Do you know anyone who's been able to make a living thanks to Facebook games?
Thứ Sáu, 14 tháng 10, 2011
Disney-branded Facebook games coming in 2012, Playdom head says
Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine
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