Zynga sure talked a big game earlier this summer with an estimated valuation of anywhere between $11.5 and $20 billion, but perhaps it spoke too soon. According to its most recent S-1 filing with the US Security and Exchanges Commission (SEC), Zynga now expects to value at between $5.9 and $7 billion when it goes public on the Nasdaq as early as Dec. 12. However, the company looks to initially raise a bit more than it previously expected: $1.15 billion when it debuts under the ticker "ZNGA".
The company still expects to price its shares between $8.50 and $10, with 699.4 million total shares. While the company does plan to raise more than previously reported, this brings the FarmVille maker back down to reality somewhat. The four-year-old company originally expected to be worth more than even Call of Duty publisher Activision Blizzard's $14 billion and EA's $7 billion. But with a projected valuation--the expected total worth of a company based on several factors--starting at $5.9 billion, neither will happen.
Zynga lowered the valuation due to poor market conditions, according to Inside Social Games. It appears that the company's IPO roadshow is already underway, as Zynga has posted a 30-minute video detailing the entire presentation. Within the presentation, Zynga focused on its growth in the mobile arena, with 11.1 million daily players across iOS and Android, among other things. Check it out right here.
Hiển thị các bài đăng có nhãn zynga initial public offering. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn zynga initial public offering. Hiển thị tất cả bài đăng
Thứ Tư, 14 tháng 12, 2011
Zynga has more people working on new games than existing ones
So, that's what happened to Mafia Wars 2, eh? Let's not jump ahead of ourselves, but that's what Zynga COO John Schappert is telling potential investors as the company begins its IPO (initial public offering) road show. The company posted a video of the same presentation it is putting on for investors across the country--all 30 minutes of 51 mind-numbingly boring slides.
But there are some juicy bits to the talk provided by Zynga CEO Mark Pincus, Schappert and CFO David Wehner. (The video, which you can find here, is worth watching to see Mark Pincus talking to a teleprompter alone.) For one, five of the FarmVille maker's top executives come from second place competitor EA. And that doesn't even include former EA CCO Bing Gordon, who now serves on the social game giant's board.
After Pincus talked up his company's top games, Schappert took the stage and revealed that Zynga's games are only about one-quarter finished before they launch. This may be common knowledge to some players (ahem, FarmVille's beta period), but to hear that releasing technically unfinished games is part of the developer's core strategy is nevertheless surprising.
Later, Schappert dropped this bomb: The company has more people working on new games than existing ones. In other words, the developer has more staff focusing on games like CastleVille and upcoming games like Zynga Casino and Hidden Chronicles than, say, FarmVille and Mafia Wars and Zynga Poker.
Zynga execs
Granted, the company has nearly 3,000 employees, but it's odd to hear that the company is more worried about its new games than it is the games that have historically made it the most money--$1.5 billion in revenue in the past four years, to be exact. With games like Pioneer Trail and Mafia Wars 2 in decline, it makes one wonder exactly where the line between "new game" and "existing game" is drawn within Zynga.
Do you think this is where Zynga should be focusing the majority of its attention? Could this be the reason why games like Pioneer Trail are suffering?
But there are some juicy bits to the talk provided by Zynga CEO Mark Pincus, Schappert and CFO David Wehner. (The video, which you can find here, is worth watching to see Mark Pincus talking to a teleprompter alone.) For one, five of the FarmVille maker's top executives come from second place competitor EA. And that doesn't even include former EA CCO Bing Gordon, who now serves on the social game giant's board.
After Pincus talked up his company's top games, Schappert took the stage and revealed that Zynga's games are only about one-quarter finished before they launch. This may be common knowledge to some players (ahem, FarmVille's beta period), but to hear that releasing technically unfinished games is part of the developer's core strategy is nevertheless surprising.
Later, Schappert dropped this bomb: The company has more people working on new games than existing ones. In other words, the developer has more staff focusing on games like CastleVille and upcoming games like Zynga Casino and Hidden Chronicles than, say, FarmVille and Mafia Wars and Zynga Poker.
Zynga execs
Granted, the company has nearly 3,000 employees, but it's odd to hear that the company is more worried about its new games than it is the games that have historically made it the most money--$1.5 billion in revenue in the past four years, to be exact. With games like Pioneer Trail and Mafia Wars 2 in decline, it makes one wonder exactly where the line between "new game" and "existing game" is drawn within Zynga.
Do you think this is where Zynga should be focusing the majority of its attention? Could this be the reason why games like Pioneer Trail are suffering?
Thứ Sáu, 9 tháng 12, 2011
Zynga gets real, aims for third place among EA, Activision Blizzard
Zynga sure talked a big game earlier this summer with an estimated valuation of anywhere between $11.5 and $20 billion, but perhaps it spoke too soon. According to its most recent S-1 filing with the US Security and Exchanges Commission (SEC), Zynga now expects to value at between $5.9 and $7 billion when it goes public on the Nasdaq as early as Dec. 12. However, the company looks to initially raise a bit more than it previously expected: $1.15 billion when it debuts under the ticker "ZNGA".
The company still expects to price its shares between $8.50 and $10, with 699.4 million total shares. While the company does plan to raise more than previously reported, this brings the FarmVille maker back down to reality somewhat. The four-year-old company originally expected to be worth more than even Call of Duty publisher Activision Blizzard's $14 billion and EA's $7 billion. But with a projected valuation--the expected total worth of a company based on several factors--starting at $5.9 billion, neither will happen.
Zynga lowered the valuation due to poor market conditions, according to Inside Social Games. It appears that the company's IPO roadshow is already underway, as Zynga has posted a 30-minute video detailing the entire presentation. Within the presentation, Zynga focused on its growth in the mobile arena, with 11.1 million daily players across iOS and Android, among other things. Check it out right here.
[Via Inside Social Games]
[Image Credit: Fiscal Times]
Do you think Zynga can at least tie with EA when it goes public? Would you ever invest?
The company still expects to price its shares between $8.50 and $10, with 699.4 million total shares. While the company does plan to raise more than previously reported, this brings the FarmVille maker back down to reality somewhat. The four-year-old company originally expected to be worth more than even Call of Duty publisher Activision Blizzard's $14 billion and EA's $7 billion. But with a projected valuation--the expected total worth of a company based on several factors--starting at $5.9 billion, neither will happen.
Zynga lowered the valuation due to poor market conditions, according to Inside Social Games. It appears that the company's IPO roadshow is already underway, as Zynga has posted a 30-minute video detailing the entire presentation. Within the presentation, Zynga focused on its growth in the mobile arena, with 11.1 million daily players across iOS and Android, among other things. Check it out right here.
[Via Inside Social Games]
[Image Credit: Fiscal Times]
Do you think Zynga can at least tie with EA when it goes public? Would you ever invest?
Zynga has more people working on new games than existing ones
So, that's what happened to Mafia Wars 2, eh? Let's not jump ahead of ourselves, but that's what Zynga COO John Schappert is telling potential investors as the company begins its IPO (initial public offering) road show. The company posted a video of the same presentation it is putting on for investors across the country--all 30 minutes of 51 mind-numbingly boring slides.
But there are some juicy bits to the talk provided by Zynga CEO Mark Pincus, Schappert and CFO David Wehner. (The video, which you can find here, is worth watching to see Mark Pincus talking to a teleprompter alone.) For one, five of the FarmVille maker's top executives come from second place competitor EA. And that doesn't even include former EA CCO Bing Gordon, who now serves on the social game giant's board.
After Pincus talked up his company's top games, Schappert took the stage and revealed that Zynga's games are only about one-quarter finished before they launch. This may be common knowledge to some players (ahem, FarmVille's beta period), but to hear that releasing technically unfinished games is part of the developer's core strategy is nevertheless surprising.
Later, Schappert dropped this bomb: The company has more people working on new games than existing ones. In other words, the developer has more staff focusing on games like CastleVille and upcoming games like Zynga Casino and Hidden Chronicles than, say, FarmVille and Mafia Wars and Zynga Poker.
Zynga execs
Granted, the company has nearly 3,000 employees, but it's odd to hear that the company is more worried about its new games than it is the games that have historically made it the most money--$1.5 billion in revenue in the past four years, to be exact. With games like Pioneer Trail and Mafia Wars 2 in decline, it makes one wonder exactly where the line between "new game" and "existing game" is drawn within Zynga.
Do you think this is where Zynga should be focusing the majority of its attention? Could this be the reason why games like Pioneer Trail are suffering?
But there are some juicy bits to the talk provided by Zynga CEO Mark Pincus, Schappert and CFO David Wehner. (The video, which you can find here, is worth watching to see Mark Pincus talking to a teleprompter alone.) For one, five of the FarmVille maker's top executives come from second place competitor EA. And that doesn't even include former EA CCO Bing Gordon, who now serves on the social game giant's board.
After Pincus talked up his company's top games, Schappert took the stage and revealed that Zynga's games are only about one-quarter finished before they launch. This may be common knowledge to some players (ahem, FarmVille's beta period), but to hear that releasing technically unfinished games is part of the developer's core strategy is nevertheless surprising.
Later, Schappert dropped this bomb: The company has more people working on new games than existing ones. In other words, the developer has more staff focusing on games like CastleVille and upcoming games like Zynga Casino and Hidden Chronicles than, say, FarmVille and Mafia Wars and Zynga Poker.
Zynga execs
Granted, the company has nearly 3,000 employees, but it's odd to hear that the company is more worried about its new games than it is the games that have historically made it the most money--$1.5 billion in revenue in the past four years, to be exact. With games like Pioneer Trail and Mafia Wars 2 in decline, it makes one wonder exactly where the line between "new game" and "existing game" is drawn within Zynga.
Do you think this is where Zynga should be focusing the majority of its attention? Could this be the reason why games like Pioneer Trail are suffering?
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